The first thing I noticed in this photo was the United Artists blade sign, and the one for Texaco behind it, and then the “ERN” of the Eastern Columbia building. I was so focused on them that I didn’t notice the lit-up Christmas trees lining Broadway. We’re looking north from what was then 10th St but is now Olympic Blvd. It was taken during the 1930 holiday season, back when Broadway bustled with streetcars whose tracks we can see shining in all the electric lights.
This is how that view looked in February 2023. We can still see the United Artists sign and the turquoise tiles of the Eastern Columbia building.
I don’t remember if I ever was in this part of town before. Looks like the buildings are all still there from that era. I will have to take a trip through there next time I come down. Are these buildings considered historical and are protected?
I can’t say for sure, but I’d expect the UA Theater (now known as the Ace Theater and hotel) and the Eastern Columbia building (now loft apartments) would be protected.
Looks like those are real trees!