I could find very little information about this promotional advertisement for the merchants of Hollywood Blvd, other than it was placed by the Hollywood Blvd Association at 6605 Hollywood Blvd. The person who sent it to me says it’s circa 1930, which sounds about right. Among the merchants listed in the building on the southwest corner of Hollywood and Vine is B.H. Dyas, which opened their store in 1927 and lasted only until 1931, when it fell victim to the Depression, and became the Broadway-Hollywood department store. With its text that says “Drop in on the style center of the world – November 15^th, 16^th, 17^th” I’d say the association was doing a special promo to attract customers to the boulevard. If had any empty wall space, I’d been tempted to print this out and put it in a nice frame.

**UPDATE** – Gregory H says: ““Hollywood Dresses Up” looks to have been held two years in a row – 1927 and 1928. The dates that match the ad you posted are from 1928. Actress Barbara Kent was the official hostess for the event that year.”

Philip M. says: “The branding became engrained enough that MGM used it as the title of a short subject in 1940.”

Here is a list of merchants mentioned in this promo. (Some of them were hard to read so if I’ve misspelled any of these names, I’d love to hear from you.)

• Grauman’s Chinese Theatre
• Hotel Hollywood
• Montmartre Cafe
• Robertson Co.
• CE Toberman Co.
• Cintrin’s
• Florence Hartosh
• Gerly
• Gould’s
• Outpost
• Myer Siegel
• Musso & Frank
• Mutual B&L
• Hamilton’s
• Hollywood Fur
• Players Cafe
• Frank L. Winn
• Evansmith
• Bee Drug
• Waston & Son
• Merchants Bank
• Marie
• Roth Furniture
• Hollywood National Bank
• Innes Shoes
• Clinton
• Harry Cooper
• Felt’s
• Gumbiner’s
• Warner Bros.
• Jos Miller
• William Stromberg
• Carque
• Liggetts
• Security Bank
• Hollywood Bank
• Kelly Music
• Stationers Corp
• Henry’s
• Guarantee Building and Loan
• Van de Kamp’s
• B.H. Dyas
• Weatherby and Kayser
• Columbia
• Oscar Dalzar
• Mullen & Bluett
• I. Magnin
• Schwab’s (not the pharmacy)
• Hollywood Citizen
• United Cigar
• L.A. In National Bank
• Iris Theatre
• Matthess
• Van De Kamp’s
• Hollywood Hardware
• Wurlitzer
• Platt’s
• Armstrong’s
• C.W. Baker
• Pig ‘n Whistle
• Citizen’s Bank
• Grauman’s Egyptian Theatre
• Leighton’s
• Gittleson’s
• Hollywood Theatre
• United Cigar
• Hotel Christie
• Barker Bros.
• Garwood and Johnson
• French Booline
• Bess Schlarch
• El Capitan Theatre
• Clayton’s
• I. Miller
• Hollywood Book
• Ever-Ready Drug
• Liggett’s
  • Roosevelt Hotel