Kress opened its five-and-dime store at 6066 Hollywood Blvd in 1935, but I don’t know if JJ Newberry came later or was already there. But either way, I’m left to wonder if they fiercely competed with their neighbor to wrestle the nickels, dimes, and quarters out of the pockets of Hollywoodians. But it must have been convenient for the locals – if Newberry didn’t have what they were looking for, they could go next door to see if Kress did. But aside from all that, look at how gorgeous the architecture was—and they were just five-and-dime stores! This photo was taken in 1937, and from the holiday wreath on the left, I’d say it was around Christmastime.

Martin P. says: “J.J. Newberry opened in 1928.”

Those two buildings are still with us and in good shape. This is how they looked in July 2024.