I am always interested to know 1950s-era coffee shops attracted the attention of customers. In the case of this Hody’s at 3553 S. La Brea Ave, Los Angeles, it was to build a flat tower at least twice the height of the coffee shop itself, decorate it with five groups of lights and top it off with a (I assume) neon sign. It must have been glorious to see at night.

If you went to a Hody’s (their most famous location was on the northwest corner of Hollywood and Vine, which they took over from Melody Lane in 1955 and stayed until 1969) this is what you waitress would have worn:

This is roughly how that view looked in June 2024: