I don’t have a lot of information about this photo. In fact, before I came across it, I’d never even heard of Rainbo bread. The style of its packaging makes it look like it was a contemporary of Wonder Bread. (The Rainbo brand closed down in late 2023.) That red-topped car behind the billboard on the right looks like it’s from the 1950s. And on the left, that green-roofed building resembles Farmer’s Market. If it is, that means this photo was probably taken on 3rd Street looking toward Fairfax Ave. Wherever it was, this photo strikes me as a very ’50s California shot. (Source: Pinterest)

Keith R. said: “The car is a 1955 Buick Roadmaster.”

Rosanne S. said: “In the 50s, the surrounding area of the Original Farmers Market, Los Angeles didn’t have vast open areas.”

Susan S. said: “My father was the plant engineer for the Rainbo Bakery facility in Phoenix, AZ. from the late 40s to the early 70s. Yes, they produced a light, sliced white bread that was very popular during the mid-century. They also produced dinner rolls and other bread products. The parent company (corporation) was Campbell-Taggert which was based in Dallas. Eventually, the product line expanded to include more whole grain products under the Oroweat label. In the late 80s or early 90s Anheuser-Busch bought the corporation.”