This partial view of Lick’s Pier in the Ocean Park section of Santa Monica (next to Venice), California, was taken in 1929. It shows two different ballrooms—the Egyptian and the Bon Ton—as well as a few thrill rides. This is the second Lick’s Pier. The first one only lasted from 1922 to 1924 before it burned down, as so many piers used to do back then, and rebuilt. But look at the beach in the foreground. It’s wall-to-wall umbrellas. How did anybody get to the shoreline and splash around the in Pacific on what must have been a hot day?
This is the full panorama shot. If you click on it, you’ll go to a larger version in which you can see more detail.
Here is an advertisement for the Bon-Ton Ballroom on Lick’s Dome Pier from the “Evening Vanguard”, June 3, 1922