Peppermint Life Savers promotional roadster made by Dodge in 1934
Before the pop-up ads online, before the massive billboards lining the Sunset Strip, before the brightly colored slides ahead of the feature at the local movie palace, advertisers needed to find a way to bring their message to the people. And what better way to do it in a car-centric city like Los Angeles but to get Dodge to make a roadster in the shape of your product – in this case a giant roll of peppermint Life Saver candies – and drive it all over town. It certainly would have caught my eye.
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Cecil B. De Mille directs “The Squaw Man” on the first day of shooting, Hollywood, December 29, 1913
I’m so glad that someone thought to capture this historic moment. What we’re seeing here is Cecil B. DeMille directing his cast of “The Squaw Man” which was the first important feature film made in California. This was taken on the film’s first day of principal photography, December 29, 1913. DeMille rented half a barn on the southeast corner of Selma Ave and Vine Street in Hollywood so I’m guessing those lemon trees behind the open-air set were there. The film was also his directorial debut so what we’re seeing Cecil B. DeMille at the very start of the making of the DeMille legend.
Darryl H says: “The photo is actually not of DeMille, but of his co-director Oscar Apfel. The photo is a segment of a large panorama of the entire cast and crew in front of the Barn. In that original photo, DeMille is standing in the center dressed in white.”
Looking past the Hollywoodland sign on the Hollywood Hills to Burbank in the San Fernando Valley, circa 1924
In this aerial shot of the Hollywoodland sign, we can see the farmland of Burbank in the San Fernando Valley on the north side of the Hollywood Hills. This was taken circa 1924, so the sign would only have been around a year old and Burbank was still mainly farms. Someone has thoughtfully inscribed the name of the streets. Directly above the ridge, where we can see Olive and Alameda is where the Walt Disney studios are now.
I don’t normally post photos of LA outside the golden era (1927 to 1959) but this was so colorful that I couldn’t resist. Earl Carroll’s theater opened on 6230 Sunset Blvd on December 25, 1938. In 1953 it became the Moulin Rouge, and then in 1966 it became the Hullabaloo Club until 1968, when it became the Kaleidoscope. But then the cultural phenomenon musical, “Hair” landed on the scene and when the time came to open in Los Angeles later that year, the place became—fittingly enough—the Aquarius theater, where the show let the sunshine in for two and a half years. This photo was taken in 1970.
The same view in March 2018:
Cyclists ridge eastbound on and unpaved Pico Blvd from Western Ave, Los Angeles, 1890
I wouldn’t want to try riding a bike down the middle of Pico Boulevard (from Western Ave) these days but this group of half-dozen cyclists don’t have to worry about dodging trucks and SUVs the way they would today. On the other hand, Pico Blvd was an unpaved dirt track so the going would have been harder back then. And there’s that hill where the house with the turret is, neither of which are there anymore. But what also isn’t there any more is the filthy exhaust from a thousand vehicles charging by. So on balance, I think the people in this 1890 photo have it pretty good.
Vista as seen looking west from the Hotel Hollywood, Hollywood, 1906
If we had been in Hollywood in 1906 and stood on the balcony of the 3-year-old Hotel Hollywood and looked west, this is the pastoral vista we would have taken in. It’s a long way from the hustle and bustle of today, isn’t it? The white house in the foreground was on what used to be called Olive Drive, but by 1913 had been renumbered and renamed to 1735 Orchid Avenue. An apartment building is there now but at the time it belonged to Hollywood realtor Charles Lippincott was was one of first Hollywood’s show places. I’d love to have seen inside.
An closer photo of the Lippincott house:
“The Woman Disputed” plays to big crowds at the United Artists Theater, 929 S. Broadway, Los Angeles, 1928
It looks like Norma Talmadge in “The Woman Disputed” really packed them in at the United Artists Theater on Broadway, Los Angeles in 1928. I wonder if they knew—or Norma knew, for that matter—that it would be her final silent movie. At any rate, get a load of all that gorgeously detailed masonry. Not only is it still there but has been fully restored now that it’s the Ace Theatre.
The Ace Theatre in March 2018:
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Tagged Broadway, Downtown Los Angeles, Theaters, United Artists
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