Santa Clause Lane Parade, Hollywood Blvd, circa mid to late 1950s
Who doesn’t love a dramatic night photo of Hollywood with spotlights raking the sky? This taken during the Hollywood Christmas parade that happened every December when Hollywood Boulevard was temporarily changed to Santa Clause Lane. The caption was 1945 but I’m thinking it was probably 1956 or ’57 because the northwest corner has a “FEDERAL SAVINGS” sign around an empty lot. The Hollywood Hotel was razed in August 1956 and in its place the First Federal Savings and Loan Building was built. Today that site has the Hollywood and Highland shopping mall.
“U.S. IS VOTED DRY!” headline of The American Issue newspaper, January 16, 1919
We think of Prohibition as America’s (not-so) dry spell that started in 1920, but in reality, it took some time to implement. The proposed Eighteenth Amendment to ban the sale of alcohol didn’t become ratified until Nebraska became the 36th state to approve it. And that happened exactly 100 years ago today, on January 16, 1919. By the terms of the amendment, the country went dry one year later, on January 17, 1920. The American Issue newspaper was certainly excited by the news—hardly surprising considering it was the publishing arm of the National Anti-Saloon League, which was the leading organization lobbying for prohibition.
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Grauman’s Chinese Theatre on Hollywood Blvd playing “The Sun Also Rises” in late summer, 1957
Twentieth Century-Fox’s production of Ernest Hemingway’s “The Sun Also Rises” had a very solid 7-week run at Grauman’s Chinese Theatre from late August to mid October 1957, beating the preceding picture, “An Affair To Remember” by a full week. What amazes me about this photo is how clean and clear Hollywood Boulevard looks. I count a total of eight people in the forecourt. These days, I think you’d have to stand out front of Grauman’s at three o’clock in the morning to find the forecourt that empty.
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Tagged Grauman's Chinese Theater, Hollywood, Hollywood Blvd, Theaters
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Facing east down Wilshire Boulevard at Wilton Place, Los Angeles, 1929
In this 1929 photo, we’re looking east long Wilshire Blvd at Wilton Place, a few blocks from Western Ave. As we can see, a number of private homes were still holding out against the march of progress. But they wouldn’t last long. In the distance, we can see the newly completed Wilshire Professional Building at 3875 Wilshire. A few blocks farther long the Bullocks Wilshire department store also opened that year. The commercial takeover of Wilshire Blvd had begun. (But they’d better patch up the road. It’s looking kind of shoddy.(
The same view in April 2018:
Looking east on Wilshire Boulevard at Vermont Avenue, Los Angeles, 1934
In this photo from 1934, we’re looking east on Wilshire Boulevard from the Vermont Avenue corner. In the background we can see the iconic tower of the Bullocks Wilshire department store. In the foreground, though, the corner building houses all the stores we still have: drug store, garage, groceries (“12 bottle of Coca-Cola 50 cents” across the street sounds like a good deal to me!) but look at the character of that building with its corner clocks, decorative motifs, that arched doorway on the right, and those second story window shutters. The glass-and-steel tower that stands there now doesn’t exactly have the same atmosphere and curb appeal, does it?
The same view a little earlier, in 1928:
The same view in April 2018:
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Tagged Bullocks Wilshire, Stores and Shopping, Wilshire Blvd
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