And from the “We Don’t See This Anymore” file comes this shot of what I can only describe as a horse-drawn billboard designed to advertise Bill Hoppers Blacksmith Shop. It does make me wonder how many blacksmiths still existed in Hollywood by the late 1920s (going by the automobiles in the parking lot in the background.) My guess is “not many” so maybe the point of this display was to remind the locals there was still at least one left. It’s rolling down Hollywood Blvd just west of Vine St, Hollywood.
** UPDATE ** Other people have suggested that this was a mobile blacksmithing service.
Kelly D says: “It only became a parking lot because of arson. I was waiting outside my apt building, on Hollywood Boulevard one morning at 3 am, waiting for the shuttle for LAX, when waaay down Hollywood Blvd, that was devoid of cars, I saw lots of emergency vehicle red lights. Lots. Turns out they were putting out the fire that destroyed the historic restaurant building.”
Andie P says: “Blacksmiths did a lot of work that had nothing to do with horses. Decorative ironwork & etc. My dad hired a mobile blacksmith in the late forties, fifties and sixties, to do ornamental gates, fences, tops on walls, and so on. The horse-drawn trailer may have been an advertising gimmick to attract business. If for shoeing horses, it would have been advertised as a farrier. And the one who took care of my dad’s horses in the fifties, had his base on San Fernando Road in East L.A. he had a portable “furnace” on his truck.”
Possibly taken earlier that day before the parade got going?
Bill Hoppers retired in 1954. Here is an ad for selling off his goods.
The northwest corner of Hollywood and Vine in the vintage photo would later be the site of the CoCo Tree Café, which became Melody Lane, which became Hody’s, which – predictably – is now a parking lot again. This image is August 2022.