This dripping-with-atmosphere night shot of Lawry’s The Prime Rib restaurant at 100 La Cienega Blvd in Beverly Hills is so pristinely lit that it almost looks like it’s from a movie. I love that backlit “THE PRIME RIB” signage, and how that car parked out front is in silhouette. From the circa 1937 Ford in the parking lot, I think we can safely say this shot is circa late 1930s.
** UPDATE ** – Here’s a Lawry’s menu, circa early 1940s:
** UPDATE ** – Joanabell says:
“Lawrence Frank and Ted Van de Kamp were partners in the early days in LA (1900s) when they both went into the food business. Eventually, Mr. Frank and Ted’s brother, Walter Van de Kamp, owned the restaurants, and Mr. Ted Van de Kamp owned the bakeries. They were related, as Mr. Frank was married to Mr. Van de Kamp’s sister! Both families were close to each other, as well as mine.
Soon after Lawry’s became popular, Mr. Frank opened two more restaurants on that street, nearby. One was called The Mediterrania (Mediterranean food)m and Richlor’s, which served the best “planked hamburger” on a wooden board. Also, while waiting for a table, one could order a delicious shrimp cocktail in the waiting room.
Mr. Frank invented the table-side heated cart where the roast beef could be carved to the patron’s liking. All the side dishes were kept warm, too. And of course he concocted Lawry’s salt!
A little story for you: Sometimes after the ladies played bridge, the 8 couples would go out to dinner. One time, Mr. Frank took them to Lawry’s and I, at about age 16 or 17, was invited to go with them. Mr. Frank took us back to the kitchen. I will always remember how all the servers were lined up for his inspection in their crisp uniforms! I still recall Mr. Frank telling us that if he ever caught a waiter with a napkin tucked under his upper arm, he would be fired. The napkins (or towels) had to be held over their lower arm!”
After a couple of moves, Lawry’s is back in their original location. These days, the signage is a lot more low-key (as in “blink and you’ll miss it.”) This is how it looked in August 2022.