The person who sent me this photo of the St George Apartments at 1245 Vine St in Hollywood asked me if I knew what the sign at over the alley at the far left – “The Old World” referred to. Below it, another sign reads “ES RENTALS” so maybe The Old World rented out vehicles? I could find no reference to it in any online LA City Directory, so does anyone reading this know? Aside from that, what a gorgeous apartment building it is, especially that white curved archway in the middle. I also love how each store has completely different signage but “King’s Food & Health” has a sign in the window “Juice Bar.” But cars parked out front are circa 1947, and I wouldn’t have thought many places in LA offered a juice bar. It feels like more of a 1960s thing when the macrobiotic diet became popular.
Camilio H said: “A friend of mine was leasing there and the building is beautiful inside with an amazing Spanish garden with fountain and all. It was purchased years ago and my friend was paid a great amount of money to move out. I guess they refurbished it and now it’s fancier and more expensive.”
Suzanne S. said: “Dr. Max Gerson developed the first anti-cancer diet based on fresh fruits and vegetables in 1920. Dr. Norman Walker invented the first juicing machine in 1930. It was a heavy commercial machine.”
Henrik H. said: “The Old World Galleries at 1237 N. Vine Str. were antiques dealers and also rented furniture, statues, props etc. to the movie studios.”
Here’s a photo of the St George apartments from 1928:

At one point, it was also known as The Elaine Apartments. John J. said: “It was built as the Elaine Apartments in 1925. It was sold in 1954 To Oscar Trippet’s Real Property Investments Inc. and renamed.”

Advertisement for the liquidation sale of The Old World Galleries antiques in the LA Times dated December 18, 1949:

This is roughly how that view looked in June 2024. What a nice surprise to find it largely unchanged.
