Night shot of McDonald’s Hamburgers, 10207 Lakewood Blvd, Downey, California, September 6, 1954

Night shot of McDonald’s Hamburgers, 10207 Lakewood Blvd, Downey, California, September 6, 1954California doesn’t always knock down its important historical architecture! Case in point: this McDonald’s Hamburger fast-food restaurant is the third one built for the chain (it opened on August 18, 1953) and is now the oldest one still in existence. It’s at 10207 Lakewood Blvd in Downey, which puts it around halfway between downtown Los Angeles and Disneyland. But the main reason why I like this photo from September 6, 1954 is how striking the neon lighting is, especially those swooping arches, and silhouette of that car parked on the far left.

The restaurant hasn’t changed too much. This image is from March 2021.

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An orchestra entertains Ambassador Hotel guests while standing in the Lido swimming pool during an outdoor dance, circa 1920s

An orchestra entertains Ambassador Hotel guests while standing in the Lido swimming pool during an outdoor dance, circa 1920sNo wonder they called it the Roaring Twenties with this sort of shenanigans going on. This shot was taken at the Lido pool at the Ambassador Hotel on Wilshire Blvd. It’s undated, but by the looks of the clothes, I’d say this is from the 1920s. I don’t know who the musicians were, but my guess is that it was the house band at the hotel’s popular Cocoanut Grove nightclub. The guy second from the left appears to have nothing to do. I wonder if he was the piano player.

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Spring Street at the north end of downtown Los Angeles, circa late 1920s

Spring Street at the north end of downtown Los Angeles, circa late 1920sIt’s hard to imagine that any part of downtown looked like this, let alone 20 years into the 20th century. (The cars we can see are circa late 1920s.) The road we can see in this photo is Spring Street (see below for update) which runs alongside what then would have been the newly opened Los Angeles City Hall (which opened in 1928) that we can see in the background. It’s amazing that Spring St was still a meandering dirt road. I’m guessing this stretch was around about where the 101 Freeway now cuts across the top of downtown L.A. The “Auto Park 15 cents” sign refers to Sunset Blvd ends just north of the 101.

** UPDATE ** – Jack F says: “As you can see in photo below this was not Spring Street but a dirt road just east of the Broadway Tunnel. We’re looking at the intersection of Sunset and North Broadway.

The intersection of Sunset Blvd and North Broadway, Los Angeles, circa 1920s

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Googie’s restaurant next to the San Carlos Hotel at Fifth and Olive Sts, downtown Los Angeles (undated)

Googie's restaurant next to the San Carlos Hotel at Fifth and Olive Sts, downtown Los Angeles (undated)Whenever I come across the name “Googie’s” I inevitably think of the restaurant next to the famous Schwab’s Pharmacy on Sunset Blvd that lent its name to a whole architectural style. So I was surprised to find this (undated) photo of another Googie’s restaurant. This one stood at the corner of Fifth and Olive Streets in downtown Los Angeles. That’s quite very central location—it overlooked Pershing Square, in the heart of the city. That lush green vegetation we can see would have been part it—this is back when Pershing Square was actually a park and not the stark square it is today. But that kooky angular, striped awning would have caught the eye of hungry passersby, which of course was the whole point.

That corner is completely unrecognizable now. This image is from June 2021:

 

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Bird’s-eye view of Grauman’s Chinese Theatre on Hollywood Blvd before it opened in 1927

Bird's-eye view of Grauman's Chinese Theatre on Hollywood Blvd before it opened in 1927This photo gives us a chance to see what Grauman’s Chinese Theatre looked like before it opened in May 1927. Not all that different from what it looks like now, it’s the surrounding environment that’s changed. The empty lots to the immediate west and east later became parking lots and are now highly developed. Orchid Ave on the right is gone completely, and the wing of the Hollywood Hotel past it is, of course, long gone. More interesting than that, though, is the sidewalk out front of the theater. These days it’s where the stars on the Hollywood Walk of fame stretch for blocks and blocks, but back then it was an interesting checkerboard of dark and light squares.

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The gala opening of the Max Factor building, 1666 N. Highland Ave, Hollywood, November 26, 1935

Max Factor makeup studio opening, 1666 N. Highland Ave, Hollywood, November 27, 1935

I always assumed that the opening of the new Max Factor building at 1666 N. Highland Ave in Hollywood on November 27, 1935 was probably a big deal, but until I came across this photo and started digging a little deeper, I didn’t know the opening was a gala attended by so many stars and celebrities. It makes sense, doesn’t it? After all, Max Factor was one of the go-to makeup guys in Hollywood with an A-list roster of clientele. But this photo taken on the big night makes it look more like a movie premiere.

This is an advertisement placed in the Los Angeles Times the following day announcing that the makeup studio is now open:

Advertisement announcing opening of Max Factor on Highland Ave, Hollywood, Los Angeles Times, 27NOV1935

This one was also placed in the Los Angeles Times, on November 14, 1935:

Advertisement for Max Factor on Highland Ave, Hollywood, Los Angeles Times, 14NOV1935

This advertisement appeared in the January 1935 issue of The Screen Guilds Magazine:

Max Factor advertisement January 1935, The Screen Guilds Magazine

This article appeared in Variety on November 26, 1935:

Preview Max Factor Opening on Highland, Variety, 26NOV1935

Max Factor’s upcoming opening also made the L.A. Times on November 17, 1935:

Max Factor Opens on Highland Ave, Hollywood, Los Angeles Time, 17NOV1935

Even more amazing is that a scroll of celebrity names was made for the evening, the MAX FACTOR’S SCROLL OF FAME:

Max Factor's Scroll of Fame

In this photo, Max Factor is holding an ink pot for Barbara Stanwyck as she signs the scroll with a quill:

Max Factor's Scroll of Fame

Max Factor's Scroll of Fame

Max Factor's Scroll of Fame

Max Factor's Scroll of Fame

A photo taken at the opening of the Max Factor building, N. 1666 Highland Ave, Hollywood, 1935

Here’s some of the people who were there that night:

  • Veronica Lake
  • Lucille Ball
  • Edgar Burgen
  • Spencer Tracy
  • Virginia Bruce
  • Ginger Rogers
  • Phyllis Haver
  • Marlene Dietrich
  • Colleen Moore
  • Maureen O’Hara
  • Errol Flynn
  • Jack LaRue
  • Claudette Colbert
  • Judy Garland
  • Edward G Robinson
  • John Barrymore
  • Esther Ralston
  • Deborah Kerr
  • Robert Taylor
  • Barbara Stanwyck
  • Ann Rutherford
  • Bela Lugosi

And here’s a few more shots of the building:

From some time in the mid-to-late 1930s:

Max Factor studio, 1666 Highland Ave, Hollywood, circa 1930s

From 1938 (this one looks like it was taken from a motion picture)

Max Factor building, 1666 N. Highland Ave, Hollywood, circa 1938

And this one is from circa 1952:

Max Factor building, 1666 N. Highland Ave, Hollywood, circa 1952The building is still around and in great condition. It now houses the Hollywood Museum and Mel’s Diner. This image is from November 2021:

~oOo~

My sincere thanks to Judithe Raimist Hilton Factor for most of the photos and information she generously shared with me for this post.

~oOo~

 

 

 

 

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The Merrill store and apartments building, 812 American Ave (now Long Beach Blvd), Long Beach, California, 1936

The Merrill store and apartments building, 812 American Ave, Long Beach, California, 1936 (1)This was the Merrill store and apartments building that stood at 812 American Ave (now Long Beach Blvd) in Long Beach – the photo was taken in 1936. I’m posting it for two reasons. Firstly, it’s a striking example of Art Deco architecture—look at beautiful detailing. We rarely see that anymore, and it’s great that it appears to have survived the Long Beach earthquake from three years earlier. But secondly, look at the name of the business on the left side: Love Garment Manufacturing Co. Hmmm…it does make me wonder what constituted a “love garment” in 1936. Was this place Long Beach’s answer to Frederick’s of Hollywood?

This is how that building looked in Feb 2022:

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“Millionaire Row” Orange Grove Ave, Pasadena, California, circa 1915

"Millionaire Row" Orange Grove Ave, Pasadena, California, circa 1915This circa 1915 photograph shows us Orange Grove Ave in Pasadena. It gained a “Millionaire Row” nickname when people with money (often from back east who’d come to Pasadena to escape the brutal Northeastern winters) built large estates. We can see one in the background with a distinctive domed turret. It belonged to the impressively named Professor Thaddeus Sobieski Constantine Lowe. According to Wikipedia, he was “an American Civil War aeronaut, scientist and inventor, mostly self-educated in the fields of chemistry, meteorology, and aeronautics, and the father of military aerial reconnaissance in the United States.” He was also that Lowe that Mt Lowe north of Pasadena was named after.

(My thanks to Johnny Yuma for his help with this post.)

Here are some clearer photos of The Blossoms:

The Blossoms, home to Prof. Thaddeus Lowe, 955 S. Orange Grove Ave, Pasdena The Blossoms, home to Prof. Thaddeus Lowe, 955 S. Orange Grove Ave, Pasadena (rear view)

This December 2020 view of Orange Grove Ave shows us how high those palm trees have grown in the intervening 100 years.

** UPDATE ** – Rick S says: “They are not the same trees. The palm trees in the historic photos are California Fan Palms and were undoubtedly lost for street widening. They are barrel-trunked and grow to about 30′. They line the down-town streets in Palm Springs with their manicured beards. The palms in the current photo are Mexican Fan Palms and look to be about 20 years old. They can grow upward to 90′. The cluster of palms on the left are Phoenician Date Palms. Here is a pic of both a Mexican (left) and California Fan palms.”

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2nd St looking west from Spring St, downtown Los Angeles, circa late 1800s

2nd St looking west from Spring St, downtown Los Angeles, circa late 1800sThere’s a lot of life going on in this pre-horseless-carriage photo taken in the late 1800s of downtown Los Angeles. Specifically, we’re looking west along 2nd Street from Spring St, only a couple of blocks south of where Union Station is now, but back then was home to Chinatown. How different the city must have felt back then with streetcars and horses providing most of the transportation, and the quickest way to reach someone was to pop into the telegraph office on the left and send a message to your cousin in Boise.

** UPDATE ** – The building with the turrets on the right in this photo was the Bryson-Bonebrake Block. The building on the left with the turret was the Hollenbeck Block/Hotel.

This is that same view in February 2021. It’s a shame we’ve lost those gorgeous Victorian buildings with the turrets, but at least the building on the right has been replaced by much-needed green space.

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A lone motorist drives along the Santa Monica coastline, Santa Monica, California, circa 1915

A lone motorist drives along the Santa Monica coastline, Santa Monica, California, circa 1915The caption on this photo read “Twenty-Five Mile Ocean Drive, Santa Monica” but Ocean Dr is only a few miles long and it doesn’t hug the Santa Monica coastline like the road in this photo does. So I’m guessing it was actually taken just north of Santa Monica on the road that is now known as PCH (Pacific Coast Highway) which is a six-lane highway that runs along the water all way up to Point Magu. This photo is circa 1915, so I don’t know what this intrepid motorist would do if his car broke down.

** UPDATE ** – The vintage photo was taken near Big Rock area of Malibu. Below is a circa 1910 photo:

Beach road near Big Rock area of Malibu, circa 1910

This is PCH as seen in January 2021:

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