In 1928, the Beverly Wilshire Apartment Hotel opened at 9500 Wilshire Boulevard, right where Wilshire meets a (then) little-known street, Rodeo Drive. This photo was taken around a year later, and shows us the rather splendid awning, which allowed guests to arrive in style. The hotel is still there (minus the “Apartment”) but is more commonly know as “the Pretty Woman hotel” as that’s where Richard Gere was living when he met Julia Roberts.