Tag Archives: Rodeo Drive
Looking southeast down Rodeo Dr from Santa Monica Blvd, Beverly Hills, 1932
In this photo we’re looking southeast down Rodeo Dr from Santa Monica Blvd in Beverly Hills. It was taken in 1932, back when Rodeo Dr. wasn’t home to blocks of high-end stores that 99% of people can’t afford. It was … Continue reading
The London Shop, Walter-Morton Clothes, and Chapman-Pollock on the 300 block of North Rodeo Dr at Dayton Way, Beverly Hills, 1947
This photo from 1947 gives us a glimpse of what Rodeo Drive used to look like before it became a mecca of high-end designer brands. That transformation started in 1961 with the opening of the first expensive boutique: Giorgio Beverly … Continue reading
Farmers raising lima beans on the land that would later become Rodeo Drive, Beverly Hills, 1888
During the last couple of decades of the 1800s, the land that would later become Beverly Hills was far enough from downtown Los Angeles to be considered agricultural. The main crop was lima beans. They provided a good, cheap, and … Continue reading
Riding horses down the bridle path along Rodeo Drive north of Santa Monica Blvd, Beverly Hills (undated)
Oh, what a different Beverly Hills it must have been back when people could ride their horses along the bridle path that used to run down the center of Rodeo Drive, replacing an old Pacific Electric streetcar line that had … Continue reading
Last house on Rodeo Dr. in Beverly Hills at 371 N. Rodeo, southwest corner of Brighton Way, 1954
Here we have a little bit of nostalgia: this was the last house left standing on Rodeo Drive in Beverly Hills before the street completely gave over to commercial interests. (It didn’t become a luxury strip until the arrival of … Continue reading
View looking east along Wilshire Blvd from Camden Dr., Beverly Hills circa 1936
I wish Wilshire Blvd still looked this calm and peaceful. We’re looking east along Wilshire from Camden Dr. in Beverly Hills circa 1936. This was before Rodeo Dr. became the mecca of luxury shopping that it later became. Back when … Continue reading
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Tagged Beverly Hills, Brown Derby, Hotels, Restaurants, Rodeo Drive, Stores and Shopping, Wilshire Blvd
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Brown Derby restaurant at the corner of Wilshire Blvd and Rodeo Dr, Beverly Hills, 1955
It’s not every day that I find a color shot of a Brown Derby restaurant from back in the day, so this one is a bit of a treat. This one is the Beverly Hills Brown Derby at the corner … Continue reading
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Tagged Beverly Hills, Brown Derby, Color photo, Restaurants, Rodeo Drive, Wilshire Blvd
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Night shot of The London Shop, 303 North Rodeo Drive, Beverly Hills, 1948
A good atmospheric night shot reminds us that photography is about the shadows as much as it’s about the light. This one was taken in 1948 of The London Shop—a chain of upscale menswear—at 303 N. Rodeo Drive, in Beverly … Continue reading
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Tagged Beverly Hills, Night photo, Rodeo Drive, Stores and Shopping
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Rodeo Drive, Beverly Hills, as seen from the roof of the Beverly Wilshire Hotel, 1930
In this photo from 1930, we see some pretty girls (because there’s always got to be pretty girls) standing on the rooftop of the Beverly Wilshire Hotel. Behind them stretches Rodeo Drive, showing us how low-key it was back then. … Continue reading
Brown Derby restaurant on Rodeo Drive at Wilshire Blvd, Beverly Hills, 1938
In this 1938 photo from Life magazine, we can see the third Brown Derby restaurant at Wilshire Blvd and Rodeo Drive in Beverly Hills. This Derby opened in 1931 so by this time, it had become a well-established member of … Continue reading
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Tagged Aerial photographs, Beverly Hills, Brown Derby, Restaurants, Rodeo Drive
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