In 1928, makeup maestro Max Factor moved his store from 1204 South Central Ave on the edge of downtown LA to Highland Ave in Hollywood. On November 26^th, 1935 he opened his high-glamour makeup studio at 1666 N. Highland Ave. This photo shows us the front of the building in 1937. I love those charming window displays, with such attention to detail. I also like the detailing at the line separating the black marble with the white. I wonder if that star emblem is a subtle advertising: “Using Max Factor makeup, you too can be a star!”