In this photo from 1930, we see some pretty girls (because there’s always got to be pretty girls) standing on the rooftop of the Beverly Wilshire Hotel. Behind them stretches Rodeo Drive, showing us how low-key it was back then. The signs that the girls are holding reminds us that only 10 years before, Beverly Hills was covered with orange groves and bean fields. Looking at the commercial part of Beverly Hills, it’s hard to imagine there were ever crops filling that soon-to-be-precious land.