To advertise their 1939 4-door sedan, DeSoto decided to go with the height of Hollywood glamor – a movie premiere at the Carthay Circle Theatre. In December 1939 it would host the mother of all Hollywood premieres: “Gone with the Wind.” I don’t they actually shot this at Carthay Circle – that tented walkway was much longer and I doubt that neon sign was green and pink, but for the uninitiated, it certainly looks like the real thing. But personally, I think their slogan – “The 1939 4-Door DeSoto – Looks Expensive – But it isn’t!” could have done with a bit more work.