Night shot of The London Shop, 303 North Rodeo Drive, Beverly Hills, 1948

Night shot of The London Shop, 303 North Rodeo Drive, Beverly Hills, 1948A good atmospheric night shot reminds us that photography is about the shadows as much as it’s about the light. This one was taken in 1948 of The London Shop—a chain of upscale menswear—at 303 N. Rodeo Drive, in Beverly Hills, at the corner of Dayton Way, which puts it kitty-corner from where the Two Rodeo Drive shopping mall is now. I love that ye olde worlde light fixture above the door and how the window display lighting spills out across the sidewalk.

This image was taken in March 2019:

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4 responses to “Night shot of The London Shop, 303 North Rodeo Drive, Beverly Hills, 1948”

  1. Elizabeth says:

    My father believed in stylish and up-to-the-minute clothing and accessories, preferably of the British variety…he bought lots of goodies at the London Shop, including the then exotic ‘curiously strong’ peppermints, Altoids. Also cashmere sox, Old Boys Brigade type of neckties (striped just so) and imported English cigarettes that–according to our Uncle Kenny–tasted like mule dandruff. I liked the nice flat tin boxes the cigs came in.

  2. Mariana says:

    Today I bought a coat from this store in Córdoba, Argentina! Im amazed with the quality, no longer clothing like this are made nowadays

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