I always get a kick out of finding a photo of Schwab’s Pharmacy on Sunset Blvd that I’ve never seen before. This one is dated 1945. Past the palm tree on the right was the Garden of Allah Hotel. If the photo was a little bit wider, we could probably see it a little more clearly. I do like seeing those public phone booths next door, and I assume that contraption on the left is a weighing machine. (Feel free to correct me if I’m wrong, though.) For the record, that big sign and the vertical one were dark blue with a light blue border and white writing.
Susan says: “The Schwab’s lettering was pink. It was white with a pink neon surround that made the white letters have a pink cast to them. When it was remodeled in the mid ’50s, they used white neon lettering and had pink lights on the upper part of the building facade. The field of the original sign was like a deep navy blue and there was a surround of light blue around that in like a scroll work. The interior was not pink in its pre remodel days. But after the mid 50s remodel, there was a lot of trendy “Mamie pink” all over the place inside.”
Below are seven screen captures from a video I found online showing Schwab’s interior. They’re a little blurry but you do get a feel for what it was like in there.
Schwab’s Pharmacy sign after the 1950s remodel:
This is what that corner looked like in May 2019:
Martin,
You may be the only one who knows the answer to this. In the seventies I bought a large neon clock in an antique store. It is Blue neon (with two yellow stars) that reads in neon script: Fountain of the Stars Hollywood. We were told at the time it came from Schwabs Drugstore, which I believe was also known as Fountain of the Stars. But I have never seen an interior shot that shows a neon clock. Have you?
No, Brian, I have seen anything like it. Nor do I remember seeing Schwab’s being referred to as that – even though it sounds like something they would have, doesn’t it? Maybe somebody will read your query and it will trigger a memory.