Hollywood stars gather to welcome home Marion Davies at the Ambassador Hotel, Los Angeles, 1928
You knew you’d made it into the Hollywood A List if you scored an invite to one of Marion Davies’s parties. And she’d throw one for pretty much any reason. This one was thrown in the French room at the Ambassador Hotel on Wilshire Boulevard. The room was decorated like a Parisian Café and dubbed “Chez Marion” because the point of the party was to welcome her home after a three-month trip to Europe in 1928. Standing, left to right are
- Lorraine MacLean (actress and costume designer)
- Matt Moore (actor)
- Aileen Pringle (actress),
- Louis B. Mayer (head of Metro-Goldwyn-Mayer)
- Gloria Swanson (actress)
- Harry D’Arrast (director)
- Marion Davies (actress and mistress of William Randolph Hearst (but don’t use the “m” word out loud!)
- Louella Parsons (gossip columnist)
- Ricardo Cortez (actor)
- Charles Chaplin (actor/director)
- Norma Shearer (actress)
- Irving Thalberg (head of production at MGM)
- Harold Lloyd (actor)
- Robert Z. Leonard (director)
Seated in foreground are: Harry Crocker (actor), left, and William Haines (actor.)
Looking west along Hollywood Blvd from Wilcox Ave, Hollywood, California, circa 1930
It looks it was a quiet day on Hollywood Boulevard when this photo was taken looking west from the Wilcox Ave corner. I’m guessing it was summertime or the weekend because the guy on the left isn’t wearing a jacket or even a hat, which was de rigeur back then. Mr. Casual is walking in front of a building with the word “ITALY” on the front. I’m guessing it’s a Bank of Italy branch. It changed its name to Bank of America on November 1, 1930, so perhaps this was taken during the summer of 1930. Hmmm, I wonder what was playing at the Iris Theatre half a block away. Maybe that’s where Mr. Casual was headed.
That same view in April 2019 – note how much greener Hollywood Blvd is now compared to back then. So much more shade from the relentless California sun!
Three vintage Fords get to be the first vehicles to ride a new freeway extension, Los Angeles, 1962
This was a cute idea – to celebrate the opening of a freeway extension by getting a trio of vintage cars to kick things off in 1962. My friend at the Petersen Automotive Museum on Wilshire Blvd tells me that they’re all Fords. The one on the far left is a circa 1907 Model N while the others are Model T’s built between 1908 and 1916. I can’t imagine they led the pack for very long. Even in 1962 I’m sure that L.A. motorists were keen to get where they were going.
Andie P says: “That was an invitation only gathering and my dad was there with Ernie Bernardi, his friend of many years. There were vehicles from each decade, Ernie had a ’56 Chevy and my dad had a ’49 Packard (that he rarely drove). The freeway wasn’t officially opened until the next day. Ernie was a City councilman for more than 30 years, for the Valley and championed anything that made the Valley more accessible and more enterprising.”
Schwab’s Pharmacy menu, 8024 Sunset Blvd, Los Angeles, circa 1940s
When the Schwab brothers – Leon, Bernard, Martin, and Jack – opened their newest location at 8024 Sunset Blvd, I can’t imagine they had any idea it would become one of the iconic locations during studio-era Hollywood. But it did, and ever since it opened in 1932, it fed the dreams and stomachs of Hollywood hopefuls and those who made it. I’ve often wondered what they served at Schwab’s and yesterday I came across a menu from the 1940s. I think I’ll start with a Mexican Tamale with chili, then move onto the Club Style Sandwich No. 3, and end with coffee and a Black Beauty for dessert. And what’ll you have?
The front of the menu also lists their location at 401 Bedford Drive, Beverly Hills. For a larger version of the menu, click HERE.
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